Whether it’s brochures, presentations, online publications or websites, there’s no secret to captivating the audience and arousing the reader’s interest: the graphic layout must be flawless, in other words clear, legible, simple and attractive. Graphic layout has a pronounced impact on visual communication. It adds value to your graphic design projects, providing powerful visual communication, optimising the presentation of your online content and enhancing the value of your message. Swisstranslate puts its graphic design expertise at your disposal for high-quality visual creations. Rely on our professional layout service for a tailor-made presentation of your graphic material.
What is graphic layout and why is it important?
Page layout is the process of graphically arranging content in a given space (a sheet of paper, web page, brochure, etc.). Once the information has been gathered, the page layout is created by choosing the size of the columns, text styles, placement of illustrations and so on. The graphic design of the page layout should highlight the content. Some page layout standards enable immediate identification of the type of document, even before reading its content (a comic strip, for example). Or the function of the various page elements are highlighted – the title of a document often appears in a larger font.
Page layout plays a key role in visual communication. The objectives of page layout are varied:
- To make information easily accessible: a well-designed layout should make it easy for users to find the information they are looking for. To achieve this, simplicity and clarity are crucial.
- To make a page easy to read: a well-designed page that is easy on the eye makes your content more visually appealing and arouses the interest of your audience. First impressions are crucial. The content (text, images, animations, etc.) should be presented in a harmonious and hierarchical way.
- To reach sales targets: the layout contributes to the success of your business by encouraging consumers to buy from your site. A clear, neat layout encourages them to make purchases.
Do you need a layout for your graphic content?
What are the advantages of using our professional layout service?
Page layout is essential for good visual communication of your content. It is therefore essential to engage a professional service to ensure quality. Swisstranslate offers page layout services that enhance your graphic content with an elegant, striking presentation that captures the attention of your audience. Our graphic designers bring your graphic projects to life with creative, tailor-made solutions that are perfectly suited to your needs.
Our professional and experienced graphic designers work with state-of-the-art tools such as the Adobe suite (Indesign, etc.), offering you several types of layout for your IT media:
- Static layout for easy-to-view content
- Dynamic page layout when there is user interaction
- Animated page layout with videos or animations
From start to finish, you can trust us with your project. Once your materials have been translated into the languages you require, our specialist department will take care of the layout and deliver a document that is ready to use.
Graphic layout: the art of visual harmony and content organisation
Page layout is a real art. It is the result of a long process of reflection on the part of the expert. Many elements are carefully calculated, including:
- Text zones and spaces: it is highly recommended that the page is uncluttered for clear, fluid reading.
- Font: this plays a key role in conveying your message. For example, playful fonts are best suited to designs aimed at children, while more formal fonts may be suitable for corporate presentations.
- Colours: monochrome, black and white or a broad palette, there is a very wide choice of colours. They suggest different emotions, values or moods. For example, green for a company committed to the environment and organic products, red to symbolise the young, dynamic side of the company, or blue to signify calm, confidence and maturity.
- Illustrations and animation: these must be consistent with the project and must not detract from the layout, otherwise clarity will be compromised. On the contrary, they should support the content they accompany.
Layout standards depend on a number of factors: document format (paper or digital), type of document (book, press, comics, educational documents, etc.) and the style of writing. This last factor may seem irrelevant, but it considerably changes the layout’s possibilities, since Western languages are written in horizontal lines from left to right, whereas Arabic languages are written in horizontal lines from right to left, and Asian languages in columns. The reading direction is therefore not the same for the different readers.
Graphic layout is therefore a complex and demanding task. Rely on the expertise of our graphic designers for attractive, harmonious graphic designs. Swisstranslate can assist you with your visual projects, guaranteeing a professional, polished finish.
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