What’s the difference between transcreation and translation for your marketing strategy?
When “Dirty Dancing” becomes “Danse lascive“, or “Scary Movie” turns into “Film de peur“, it’s clear we’ve got a problem… That’s where transcreation comes in! A badly adapted film title, an album cover whose original message has been lost… Sound familiar? You’ve probably already experienced a lack of transcreation. But what exactly is transcreation? Why […]
Professional translation agency or freelance translator?
Let’s be honest. Who hasn’t been tempted to copy and paste a document into Google Translate, DeepL or another machine translation tool to save time? After all, it’s fast, simple and one-click away, but it also puts you at risk of costly mistakes. So, who can you trust for a quality translation? A professional translation […]
Post-editing at Swisstranslate
Post-Editing: the rise of machine translation proofreading in the age of AI In today’s modern world, where rapid and accurate communication has become essential, language agencies such as Swisstranslate must be forever on their toes to adapt to technological developments in order to meet the growing needs of their clients. One of the most important […]
Where do we stand with artificial intelligence and translation?
Artificial intelligence (AI) has come a long way, and its advances in the field of translation are attracting growing interest. Despite the remarkable progress being made, the fundamental question remains: can AI compete with human translation? ? The answers to this question swing between optimism and caution, highlighting the advantages of each approach while acknowledging […]
Geneva, Switzerland’s most cosmopolitan city
Geneva’s charm has international appeal With 200,000 inhabitants, Switzerland’s second most populous city, Geneva, offers a unique combination of international cultures and different nationalities, in a beautiful natural and architectural setting. Situated in the south-west of Switzerland and famous for its lake, mountains and fountain, Geneva is one of the most spectacular and picturesque spots […]
How did English become an international language?
500 years ago, English was spoken by around 7 million people, predominantly in the British Isles. Today, there are no fewer than 1.8 billion fluent English speakers and more than 55 countries that use it as a second language. English is the principal language of business, science, literature, politics, diplomacy, and many other sectors. It […]
What factors determine the price of a translation?
Determining the cost of a translation can be a complex process, as many factors come into play. At Swisstranslate, we understand the importance of providing accurate and transparent quotes to our customers. In this article, we’ll share our tips on how to calculate the cost of a translation efficiently and fairly. Here are the different […]
Why translate your website?
In today’s world, where connectivity transcends borders, an online presence is an absolute necessity for any business looking to prosper. But more than simply having a website, it’s crucial to make it accessible to a global audience. That’s where website translation comes in, an often overlooked yet essential element in extending your reach and driving […]
Translating sign language
In June 2021, audiences in Geneva were able to take part in the first one-man show to be simultaneously translated into sign language. It was a first in Switzerland, thanks to the comedian Antoine Maulini. Accompanied by a sign language interpreter, the comedian made his show accessible to the hearing impaired. It’s true that in […]
How to successfully draft your business documents in 8 points
Our translation agency can write and translate your various documents. It’s no longer necessary to use communication agencies to compose business communications. Swisstranslate can handle all your communication needs by writing and translating into over 100 languages. Writing professional comms documents is subject to several rules. A memo, an assignment report and a sales proposal […]