Have you ever thought about translating your website? Be sure of one thing, more than 5 different nationalities have already visited your website. 73% of Internet users do not speak English. * At a time when international trade is gaining considerable momentum, an expansion project abroad is not possible without having first anticipated the evolution of global Internet traffic. Do not underestimate the potential of the web, everyone can find your site, and a market in another language is most certainly there just waiting for you to discover. A single language is no longer sufficient as you can easily miss valuable and potential leads. About 51% of users do not stay for more than 8 seconds on a site that is not in their native language. 

Swisstranslate gives you 6 reasons why you should translate your website:

 

1: Reach emerging markets

Your offer is interesting, we do not doubt it for a second. But have you thought about its potential in other countries? Carry out a market research! You will be pleasantly surprised at the interest generated by your brand abroad.

 

2: Make sure you have a constant income

By geolocating your market, you do not control the external impacts that can cause your predictions to fall. On the other hand, export your business and you will have multiple and more secure incomes. The French market has weaknesses? No problem, the German market will compensate your income. International is the solution to your unpredictable flaws.

 

3: Improve your SEO

By including more languages on your website, you gain SEO positions on search engines abroad. A rise in notoriety due to international visibility. No more single-language keywords, monitor your digital performance across borders by integrating keywords of other languages.

 

4: Build a relationship of trust with your clients

By exporting your market thanks to new languages on your site, you are suggesting that your business is reliable and promising. An international notoriety to certify your impact and your market strength. You had not really thought about it? Swisstranslate did it for you.

 

5: Get ahead of your competitors

Think further, faster. Globalisation is a time-consuming process for development and resources. Take a step ahead, and translate your website right now to beat your competitors. Exporting will now be your new competitive advantage. Keep in mind that everyone will eventually translate their website. It is up to you to be the first, do not lose the race of opening new trade borders.

 

6: Enhance your image

By entering overseas markets, you add the terms modern, open-minded and innovative to your current values. Always think internationally, look straight ahead and set your goals, you will then give a committed and responsive brand image.

So do not wait any longer, do not take the risk of losing the export lead, your business has international potential. Local is not a reason to lock yourself into a single-language market, why not sell your values across new borders. Your brand has its place in overseas markets. Your openness to the rest of the world begins with the translation of your website. Swisstranslate accompanies you. We offer quality translations in more than 40 languages with native and certified translators. Contact us by email info@swisstranslate.ch or by telephone on +41 (0) 22 566 13 01

Un grand Merci à l’ensemble des collaborateurs et clients Swisstranslate pour votre présence ! 

       

 

SWISSTRANSLATE & Entrepreneurship

HEC Paris’ mission is twofold: training the global leaders of tomorrow, and taking an active part in the production of knowledge on management.

Created in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris ambitions to train high potential individuals, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC Community: knowledge determines the freedom and entrepreneurship required for a better world. This conviction is affirmed with our motto “The more you know, the more you dare”.

This mission is based on two pillars: a rigorous research environment and close connections to the corporate world. The combination of high quality research, underlying the pedagogical innovation at HEC Paris, and close corporate connections, gives the HEC community the necessary tools and background to challenge established rules and to invent the new social and economic paradigms of tomorrow’s world, rather than simply reproduce them.

CORE VALUES

HEC Paris enacts this mission in harmony with three core values:

Selectivity

Whatever their age and in all our programs, HEC Paris’ philosophy is to retain only the brightest students and the very best professors. Such rigorous selectivity perpetuates the quality of teaching and research, as well as the school’s reputation. The best students and professors are determined by globally accepted standards of excellence, rather than geography- or nationality-based criteria.

International outreach

HEC offers a multidisciplinary approach to management which speaks to all nationalities and profiles, and serves the need of a globalized market. It has closed over a hundred alliances with prestigious academic partners, the multicultural diversity of the faculty and student body has increased dramatically, and placement opportunities for students are now offered worldwide.

Sense of initiative and social diversity

HEC encourages its students to think out of the box, reinvent themselves, fulfil their wildest dreams and reveal their talents. By offering them a wealth of opportunities, HEC offers each individual an opportunity to live up to their ambitions.  HEC Paris offers a model of social diversity based on meritocracy through assertive needs-based scholarships and an offer of educational programs dedicated to social responsibility and sustainable development, in order to train responsible business leaders who will make a positive contribution to society as a whole.